Pop out on shelf.
A key element of the marketing mix remains to be retail and shopper marketing - how your product stands out on shelf and how consumers behave in the supermarket.
Understanding how product design, packaging and point of sale material influences the shopper decision making can provide great insight development of shopper marketing campaigns.
How It Works
By embracing the latest research technology and approaches, Ignite creates shopping scenarios to test consumers perceptions of product packaging and design.
We use various techniques to understand how people perceive and respond to product design and packaging.