Most recent report
So what's the Ignite Score?
Every month, we look back on the top read stories, articles shared online, and radio discussions, to create a list of topics which people may have been aware of. We test between 10-15 stories with 1,000 Irish people.
We ask 1,000 Irish people...
- if they are aware of any of these stories - this gives us our Awareness metric.
- the level which they believe these stories had an importance in their life - Importance metric.
From this analysis we can provide a context of what stories had true impact and cut through in a world where everyone is competing for our attention.