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So what's the Ignite Score?

Every month, we look back on the top read stories, articles shared online, and radio discussions, to create a list of topics which people may have been aware of. We test between 10-15 stories with 1,000 Irish people.

We ask 1,000 Irish people...

  • if they are aware of any of these stories - this gives us our Awareness metric.
  • the level which they believe these stories had an importance in their life - Importance metric.

From this analysis we can provide a context of what stories had true impact and cut through in a world where everyone is competing for our attention.