September 2017 ended the silly season of the summer, and the news got serious. These are the stories which Irish people cared about.
The Cost of Living
Today FM's Last Word, hosted by Matt Cooper, has been looking at the costs of living in Ireland. From housing to groceries, the series has asked various commentators to share their understanding of what the current trends are.
We were happy to share some of our research in this space. I joined Matt to discuss the various costs in our lives and how these vary based on household and life stage.
You can explore the breakdown of every day expenses in our chart below. As people manage their personal finances, there are multiple trade offs made, from reducing spending on one category to increase spending elsewhere.
The Cost of Food
During the second week of the series, there was a panel discussion on the costs of groceries. As the second largest cost for most people, the discussion focused on how retailers have done a lot to provide value for money.
The Future of Retail
Building upon this shopper marketing report, we will be looking at how Irish people would like to shop in our next event. The €9 billion retail market is ripe for digital disruption and brands and retailers will have to respond quickly before it is too late.
To attend our event to launch this report, simply register your details below.
We will be in touch about date and time.