Flights, shootings & Irish Water were the top news stories people cared about in May

The Boy and the Gorilla

A story from Ohio, USA swept across the internet in May when panic set in after a three-year-old boy plunged into the Cincinnati Zoo’s gorilla exhibit. The boy was subsequently rescued after the Gorilla was shot. 88% of Irish people were aware of this story, which was as many as those aware of the EgyptAir plane disappearing from the skies.

The Irish Water tap continues to run.

76% of people were aware that there is to be a review of Irish Water. This story scored the highest in terms of importance, suggesting that Government formation negotiators were justified in putting this high up on the agenda. Brexit was the second most important news story, while sadly, the shootings in Dublin continued in May and Irish people stated this was the third most important story in May.

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Euro 2016 more important than new Cabinet

81% of Irish men were interested about the Euros excitement building in comparison to 74% of Irish women. Overall, there were more people interested in Euro 2016 than the appointment of new Government Ministers. 78% of Irish people were aware of the football compared to 69% of people were aware of the new cabinet.

Read our full coverage on Euro 2016 and how brands are getting involved.

Rory over Connacht

Despite great excitement in the West, 50% of Irish people were aware of Connacht winning the Pro12, in comparison to 59% of people aware of Rory McIlroy winning the Irish Open. Men were 50% more likely to be aware of the rugby team's success.

To learn more about the Ignite Score, contact finian.murphy@ignitemr.com.