Fitness & Food

There has been a growing move towards exercise, nutrition and mental health, but who in Ireland is actually focusing on their fitness and food.

Apps such as Couch-to-5K, programmes such as Operation Transformation and the increase in Irish people putting on their running shoes, has driven a growing interest in healthy lifestyles.

Our analysis has discovered different types of health management and the importance for brands to understand different groups are motivated in different ways.