Every January, the roads are full of runners, the gyms are packed with new intentions and people cut down on the chocolate cake. How focused are we as a nation on our health? How much do we exercise and how much do we monitor what we eat? This is the first report from our Health & Fitness 2016 study. If you would like the full report, pop in your email, and we'll get in touch.
Before we look at how the rest of Ireland manage their health, we decided to monitor our own. We have challenged ourselves to take 2 million steps in January. Every minute our mobiles track our steps, around the office, up and down the stairs, or a run after work. This data is synced and collated to produce the report below.
How healthy is Ireland?
We asked 1,000 Irish people whether they monitor what they eat and how often do they exercise. This allowed us to divide the nation into five groups with only 1 in 5 Irish people following the medical suggestions of monitoring what they eat and exercising regularly.
Through our study, we can profile who are in each of these groups. Let's begin with those who exercise daily and monitor what they eat.
While convention might believe that younger people are more active, those over 50 are more likely to exercise on a daily basis. Active+ Foodies keep an eye on their diet, while also exercising every day. 28% of those over 55 are in this group. It is split evenly between men and women while those living in Greater Dublin are more likely to be Active+ Foodies.
This group tend to be more educated and employed in professional jobs or retired. They are 13% more likely to be married compared to all adults. Given their age, this group tends to have no children in the household - possibly older children have left the family home.
30% of this group claim to feel "very healthy" compared to 18% of all adults and they are 30% more likely to have quit smoking.
Two in five Irish people claim to monitor what they eat, while also exercising at least once a week. This group is more likely to be in their 30's. Munster people are also more likely to be Active Foodies. They are more likely to be working or studying full time. 3 in 4 of this group exercise a few times a week and 47% take vitamins or supplements.
This group; those who don't exercise but monitor what they eat, are more likely to be in their twenties or over 50. They are also more likely to live in Connaught and be single. This group is 9% more likely to be a parent. 25% of this group claim to feel unhealthy compared to 16% of all adults, and 23% are smokers.
This group, made up of 60% males, is not concerned about their diet, but exercise at least once a week. This is the youngest group of all five with 40% of this group being under 35 years old. This group is 15% more likely to live in Dublin, and are more likely to be studying, working part-time or unemployed. 82% of this group claim to feel healthy or very healthy, despite 1 in 4 of this group smoking regularly.
Our last group - the Resters - do not monitor their diet or exercise. This group is more likely to be men over the age of forty and unemployed or self-employed. 32% of this group feel unhealthy compared to 16% of all adults and 1 in 3 are smokers.