Every month we ask people to tell us what emotions they feel the most. People usually choose 2-3 and this provides us with an indication of how many people are angry or how many people are relaxed.
Twelve months ago, close to 2 million people claimed the emotion that they felt the most was stress and while this emotion is still prevalent (50% of population), Irish people have moved from negative or pessimistic emotions to more positive and optimistic emotions.
In our most recent March 2015 data, we can see 421,200 Irish people are no longer feeling disgust, contempt or fear. In other positive news, there are 568,800 more people feeling relaxed, excitement or enjoyment.
Growing level of optimism
There is a swing towards Irish people feeling more positive emotions, and in turn our tracking study can see this has had an impact on sentiment towards Ireland’s economic situation.
There are 20% less people feeling somewhat pessimistic about the economic situation and 18% feeling somewhat more optimistic about the economic situation.
While optimism has declined slightly from the optimistic post Christmas days, there are 212,400 more optimistic people in Ireland in March 2015 than there were in March 2014.
There remains a lack of interest or understanding of the current economic situation, with up to 70% of people in the past few months claiming they only know a little about the economic situation.
This lack of interest in economic news stories has reflected in our ig scores analysis, with economic stories having a below average score. The ig score measures what stories matter to people by measuring awareness and importance.
The same amount of people - 1 in 5 adults - are managing to save some money every month.
An additional 125,000 people will loosen their belts compared to March 2014 - but what will these people spend their money on?
While half would save money they had left over, there are opportunities for travel and tourism services, DIY and home improvements, as well as fashion and clothing retailers.