What Matters to Irish people

Any news? Any gossip? Irish people love a good story.

We read, listen or watch stories about politics, brands, sports, business, people and entertainment.

We search for news and share stories - but what really matters to Irish people?
What stories, brands and  themes really connect with us and impact on our lives?

The ig Score - measuring the content that matters.

Irish dreams for rugby success

Following on from the success of Ireland against England, the rugby team has increased their position in our ig score list for this period - measured before the defeat at the hands of the Welsh. This is one of the few positive stories in the past two months which has appeared in the top three.

We hope there will be success in the final weekend of the Championship.

So what's the ig Score?

Every month, we look back on the top read stories, articles shared online, and radio discussions, to create a list of topics which people may have been aware of.

Between 14 February to 6 March 2015, we tested:

  • Aer Lingus takeover

  • Arrests of Irish Water protesters

  • Cadbury’s announces job losses

  • Date set for same-sex marriage referendum

  • Elaine O'Hara murder trial

  • Enda Kenny’s Primetime interview

  • Greece receives four month extension on its debt

  • Irish rugby team playing the Six Nations

  • Lotto technical difficulties

  • Madonna falls at the Brits

  • Prisoner Derek Brockwell escapes and captured

  • Russian opposition leader shot dead

  • Stand-off at Gorse Hill, Killiney

  • STOP drinking campaign

  • The Oscars

We ask 1,000 Irish people...

  • if they are aware of any of these stories - this gives us our Awareness metric.
  • the level which they believe these stories had an importance in their life - Importance metric.

From this analysis we can provide a context of what stories had true impact and cut through in a world where everyone is competing for our attention.

Two stories involving murder appeared in the top 5 ig stories. Job losses at Cadbury's ranked #6 in our list just ahead of the date set for same-sex marriage referendum.

The Greek debt problems fell from the top 3 to #8,  ahead of the escape of Derek Brockwell.


Men were more likely to be engaged with rugby and the Greek economy, while women were more interested in the Elaine O'Hara murder trial and the date for the same-sex marriage referendum.

People living in rural areas were more likely to be engaged with the news about Gorse Hill evictions while parents were more likely to have worried about Madonna's fall at the Brits!